Powershapes Surfboard Company


Julian Groom of Planet Blue Action Sports Consultancy was employed as a National Sales Representative for Powershapes Surfboard Company which was based on Sydney’s northern beaches in Brookvale.

Responsible for developing and managing all sales quarterly markets, events, and product presentation seminars for all accounts. Developed and maintained relationships with national key accounts as well as spearheading business development strategies by building solid relationships with targeted new accounts. Travelled to various states to develop new accounts as well as maintaining strong relationships with established accounts through monthly visits. Implemented strategies to exceed their expectations to maintain and increase market share. Participated in all stages of new product development for new seasons ranges by providing valuable insights and creative input through market research by listening to the demands and needs of the market and clients specific needs. Attended global trade shows to further elevate sales and presence of brands. Designed and created booths specific to represent our brands to attract our identified market segment of buyers. Crafted and conducted in-store sales clinics for clients sales staff to educate and expand product knowledge to create and ensure strong and consistent sales volume.

Powershapes Representive Of.

  • Greg Webber Surf Designs
  • Luke Short Designs
  • Colin Ladhams Surf Designs
  • Element
  • Lost
  • Black Fly’s
  • SSR
  • Feisty Girl Funboards
  • Big Island Style Longboards
  • Positive Skateboards

Opened new store accounts in Sydney, Perth, Bali – Indonesia.

Powershapes products are available in 15 countries.


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