Luke Short Designs




Julian Groom of Planet Blue Action Sports Consultancy was employed as a Store Manager at Luke Short Designs Surf / Gallery Store. This new northern beaches Surf / Art gallery concept store was located at Mona Vale in Sydney. LSD surf gallery sold surfboards, surfing accessories, limited edition clothing. Surf art and music was produced by Sydney artists and musicians.

Store Manager Duties.

  • Customer Service
  • Sales
  • Cash Handling
  • Receipting
  • Store Budgets
  • Stock Control
  • Quality Control
  • In Store Merchandise Promotions

Dealt with international surf media on behalf of our companies advertising sales budgets and assisted with media bookings

  • Tracks Magazine
  • Waves Magazine
  • Australian Surfing Life Magazine
  • Surfer Magazine
  • Manly Daily Newspaper

Also assisted with busy surfboard export distribution program to Japan with LSD Surfboards. Attended a variety of sales seminars held at Dee Why Returned Services League Club.


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