Rusty Surfboards was involved with Julian Groom of Planet Blue Action Sports Consultancy in the past. Julian was employed in the role of Brand Development on behalf of Rusty Surfboards Company – Australia. In this role Julian assisted Rusty surfboard directors Mick Button and Rob Allen in laying the foundations for the brand to enter the Australasian surf market by targeting and opening new wholesale surf store accounts in Bali, Indonesia.
This was during a period in the late 1990’s when Bali was experiencing a growing surfing industry that included surfers from Australia, Japan, America and from around the world coming to Indonesia to enjoy the world class waves and a holiday / shopping atmosphere.
Around this time, Julian was also employed as a contract surfboard repairer / laminator on behalf of Rusty surfboards new concept store – The Boarding House located in Osborne Park, Perth, Western Australia and repaired customer, stock and team surfboards on behalf of the new store which stocked surfing, skateboarding, snowboarding and wakeboarding products from Rusty.